About
Studying Power, Media & Influence.
I’m Siddhi Khurana, a writer exploring how media narratives shape culture, politics, branding, and digital behavior.
My work focuses on internet culture, creator economies, geopolitics, influence systems, strategic communication, and the changing relationship between audiences and institutions.
Through essays, analysis, and research-backed writing, I aim to break down complex systems into conversations that are analytical, accessible, and culturally aware.
Research Areas
Geopolitics, digital culture, creator economy, branding psychology, internet communities, strategic media, and public influence.
Writing Style
Analytical yet conversational. Research-driven without sounding academic. Designed for modern readers who want depth without noise.
Current Focus
Exploring the intersection of media systems, political narratives, audience behavior, and digital influence in modern society.
Featured Writing
Analysis, Essays & Research
Writing focused on geopolitics, public systems, internet culture, media narratives, branding, and modern identity.
Branding • Creator Economy
Why Creator-Led Brands Are Winning
An exploration of how creator-driven businesses are reshaping consumer trust, branding, and digital loyalty.
Identity • Culture
Are We Ever A Finished Version Of Ourselves?
A reflective essay examining identity, growth, self-perception, and the evolving nature of human experience.
Law • Governance
When Justice Waits
An analysis of judicial delays in India and the structural issues affecting access to timely justice.
History • Leadership
Lal Bahadur Shastri
A study of political simplicity, leadership ethics, and Shastri’s enduring impact on Indian public life.
Economics • Policy
India’s GST Reform
Breaking down how GST transformed India’s taxation framework and reshaped economic administration.
Current Interests
Media Systems, Influence & Global Narratives
Researching the relationship between public perception, political narratives, digital influence, and modern communication ecosystems.
Portfolio & Experience
Research, Media & Digital Communication
Experience across editorial writing, newsroom environments, digital publishing, strategic communication, audience engagement, and research-backed media work.
Digital Journalism
HT Digital
Analyzing breaking developments, reporting on national trends, and crafting high-impact digital stories optimized for real-time reader engagement.
Editorial & Policy Writing
Geostrata
Researching and writing analytical long-form articles on governance, geopolitics, international relations, gender issues, and public policy for digital audiences.
Newsroom Experience
NDTV
Contributed to editorial research and newsroom coordination during live assembly election coverage under high-pressure newsroom conditions.
Leadership & Communication
Social Media Strategy
Managed digital communication, audience engagement, branding, and promotional strategy for debate and music societies across university events.
Achievements
Debate & Public Speaking
Best Delegate at IMUN 2024, High Commendation at Ramjas MUN, and Best Speaker at TW Phillips Debate.
Current Direction
Building A Modern Analytical Media Presence
Focused on combining long-form writing, digital publishing, media analysis, research, and internet-native communication into a modern editorial platform.